Who gets in, and who are you really?

I ran App Store Review at Apple — the team that decided which apps reached a billion people, under Steve Jobs and Tim Cook. Since then I've worked the other half of the same question: proving people are who they say they are, and protecting them when someone pretends otherwise.

Work With Me

More About Me

FORMER HEAD OF APP STORE REVIEW, APPLE • FOUNDER & CEO PERSONASHIELD • BOARD IDENTITY.ORG • AUTHOR UNBREAKABLE

HOW I WORK

Four ways in.

01

Advisor & board work

Strategy, scaling teams, platform risk and the decisions that can't be delegated – across identity, fintech, security, AI, entertainment and education.

Advisory & board →

App Store help

02

Two problems Apple has no process for: knowing what App Review will say before you submit, and getting back on after you've been removed, and I've helped thousands of developers.

← App Review services

← Casinos & Sweepstakes

03

Speaking

Platform trust & safety, identity in an AI-saturated world, and leadership under sustained public pressure. Keynotes, boards and closed rooms/

Speaking →

Writing

04

Unbreakable, a practical playbook on how to protect yourself online - plus two newsletters, one for developers and one for everybody else.

← My Writings

COMPANIES

Advised, invested, served.

WHERE I WRITE

Two newsletters, two audiences.

FOR PEOPLE WHO BUILD APPS • SUBSTACK

Stories from the App Store

Accounts from inside the Apple App Store's Review Team – the decisions, the arguments, the calls that couldn't be delegated – and what each one tells you about getting an app through.

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FOR EVERYONE ELSE • LINKEDIN

Be Unbreakable

Identity, fraud, and staying protected in a world where impersonation is cheap and convincing. What changed, what it means for you, and what to do about it.