ADVISORY

I built the team at Apple that reviewed every app reaching a billion people — consistently, whether the developer was two people in a garage or a Fortune 100. I help companies hire for judgment and hold their bar as they scale.

Most strategies die in execution, not planning. I've run both at Apple's scale — setting the direction, then holding it when the pressure to abandon it was enormous. I help leadership teams decide, commit, and follow through.

At Apple I owned the guidelines and the team that applied them. The hard part isn't writing rules — it's enforcing them consistently when every call is public and permanent. I help platforms build policy that survives contact.

AI made impersonation cheap, convincing and personal. I build identity protection products and advise on fraud and verification — helping companies find where they're actually exposed, not where it's comfortable to look.

Decentralised identity, payments, tokens — I've advised across all of it, through the hype and the wreckage. I help teams tell durable ideas from expensive ones, and clear the regulation and platform rules that decide who ships.

I came up as an engineer and never stopped reading the code. I can tell a hard problem from an expensive one, spot an architecture that won't survive scale, and translate between the people building and the people funding it.

I've been the name attached to decisions the internet hated, with the press already certain we were wrong. I help leaders separate the real problem from the noise, decide what to say, and hold a team together while it plays out.

Over 27,000 connections on LinkedIn, built across Apple, startups, identity and crypto. The useful part isn't the number — it's knowing which introductions are worth making, and saying so when one isn't going to help you.